I write. I strategise.
I help you sell.
Twenty years in B2B sales taught me what actually makes people buy.
Six years as a copywriter taught me how to say it.
Put the two together and you get someone who can look at your business, find where it's leaking, and fix it - on the page and in the strategy behind it.
Two ways to work with me
The Revenue Diagnostic
Give me 90 minutes and I'll show you exactly where your business is leaking money, why, and what to do about it. You leave with a written action plan you can use the same day. Thirty days later, we check in to see what's changed.
Book the diagnosticConversion Copywriting
I take on a small number of copywriting clients at a time, so when I'm in, I'm actually in.
- Email strategy and sequencing
- Conversion copywriting
- Sales pages and landing pages
- Launch copy
What people say
"I've never worked with anyone who got me so fast. There's 'getting you' and then there's Annabelle's way of bringing you front and centre. Without the cringe of feeling like it's too much, or not the real you."Clare
"It's like she leapt into my brain, downloaded the tone of voice that I wanted but found difficult to articulate, and off she went. She's a joy to work with. I would recommend her unreservedly."Jen
"Head and shoulders above many of the copywriters we have worked with over the past few years. She just nails it every time with the brands we work across."Mark
"The copy for my new website sounds exactly like me, while talking very directly to my market. Feedback has been that it's spot on and very engaging."Rochelle
"It felt like so much more than copywriting advice. She asked great questions and reflected back suggested great phrases and ways of highlighting clear benefits. The session really energised me and boosted my confidence."Katya
"She's strategic, highly collaborative, quick to pivot based on performance data, and consistently keeps us aligned with clear metric tracking and actionable insights. A valuable partner in driving measurable results."Olivia
"A brilliant writer who adopted my tone brilliantly. It was like having more hours in the day. Fun, creative and full of spark and humour, which makes working with her not feel much like work at all."Susie
"She took the time to deeply analyse my existing emails, my audience patterns, and the engagement inside my Facebook group. Her strategy was sharp, thoughtful, and precisely what I needed. If you're looking for someone who can step into your ecosystem, make sense of everything, and deliver a clear, intelligent plan to move your marketing forward, Annabelle is exceptional."Sarah
A bit about me
I've had more jobs than I care to admit. Selling windows at 17, a ski season for £60 a week, recruitment, a makeup counter in heels for 8 hours a day, and a few things in between that don't need revisiting. Every single one taught me something about people, and what makes them say yes.
These days I work for myself, which suits my creative brain considerably better than the alternative.
I'm a mum to highly spirited girls, married to a better chap than I deserve, and happiest with a proper cup of Yorkshire tea, something beautiful to look at, and a field nearby.
What I really want to do is open a studio and paint. So you can ask me how that's going if you'd like.
